Those who go through their lives with open eyes now see them everywhere. beats by dr Dre is the brand you can't avoid when it comes to headphones. However, the headphones do not apply to experts precisely as the ultimate in terms of sound on the market. The brand is not among the top products. But that is obviously not necessary to conquer the world markets. After all, the company was backed by one of the most famous music producers and rappers in the world.
dr Dre's career is undoubtedly unique. He grew up in the notorious suburb of Compton near Los Angeles. Driven by the desire for a better life, the rapper set standards early on. He was already a well-known DJ when he formed hip-hop pioneers NWA with Ice Cube and Eazy-E. Already the second record with the name "Straight Outta Compton" reached platinum status in a very short time, as reported by Laut.de and that with a production budget of just $8.000. Numerous controversies surrounding the texts, which were radical for the time, caused the Band quickly world famous.
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DJ, rapper, producer and entrepreneur
But Dr. Dre wanted more. After Resolution from NWA, he founded the now legendary rap label Death Row Records with his former bodyguard. This should become a synonym for a new variety of hip-hop. It was not for nothing that Dr. Dre the radio master George Clinton beyond all measure. His form of rap should henceforth be called G-Funk and take the music world by storm.
Over the years, the DJ and rapper has become the most successful music producer in the world. The number of stars who owe their careers to him is almost endless. Eminem and Snoop Dogg are just two examples of the artists Dr. Dre discovered and promoted seemingly effortlessly. But that wasn't enough for him. Together with another music legend, he founded the headphone brand Beats by Dr. dr This surprised with an unusual bass management, which pushes the bass as far as possible. Normally should protect it from the heaviest basses, but Beats by Dr. Optimized for hip-hop, Dre focuses on the low notes. As a result, the company should break all previous records and also make the producer the first rap billionaire.
Marketing exclusively via Stars
For decades, Jimmy Iovine has been considered a workaholic who realizes his ideas against all odds. The former music producer and label boss is still one of the most powerful men in the music business. When he met Dr. Dre teamed up, you could already guess what was going to happen here. The two Masters of the Universe did not disappoint. Together with the Monster Cable company, they launched the first Beats by Dr. Dre to market. The aim at that time was to use the headphones to produce the best sound characteristics on the market. Listening to music should become pure joy for buyers.
The ingenious marketing strategy using stars from all areas of the entertainment industry ensured that soon everyone knew who was behind the distinctive logo on the headphones. But the founders delivered their masterpiece with the sale of the company to the tech group Apple. The gigantic sum of 3,2 billion dollars is said to have flowed. dr Dre declared himself the first billionaire in rap history and also took another managerial position at Apple.
Advertising partner of FC Bayern Munich for many years
One of the best-known advertising media for Beats by Dr. Dre in Germany was FC Bayern Munich since 2016. The internationally most successful football club offered itself as an advertising medium. After all, the brand owes its rise to numerous celebrities from sports and culture. The German series champion was no exception.
Numerous footballers use the brand privately and professionally to set themselves apart from the hustle and bustle around them and to be able to fully focus on themselves. At least in the last five years this has worked without complaint. FC Bayern Munich won championship after championship. That shouldn't change any time soon either. The experts see Bayern Munich as the clear favorites for next season. So give the bookmakers on Betway dem Defending champion a football betting odds of 1,20 on winning the title again (as of July 16.7). The connection of Beats by Dr. Dre and FC Bayern Munich continues to be the perfect example of how two strong brands can benefit from each other.
The success story of Beats by Dr. Dre shows how artists can turn their reputation and contacts into silver. With the headphone brand, the rapper has achieved another milestone in his career, which has now lasted for decades. Today, the streets of the world's metropolises would be unimaginable without his creations.